Our Team

Meet the Minds Behind Simplify

A dedicated team of innovators, experts, and visionaries driving digital transformation and delivering exceptional results
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Simplify Team

A strong team of 100+ AI innovators, experts, and visionaries
Deep Bhau
Founder & CEO, Simplify

With over 26 years of experience in IT consulting, I am a global thought leader in the fields of Artificial Intelligence, Data, and Cloud transformation. My passion lies in driving enterprise-scale digital transformation through Generative AI and unified data platforms—enabling organizations to achieve operational excellence, innovation, and competitive advantage.

As the Founder and CEO of Simplify Consulting Indonesia, I lead the vision and strategy behind our next-generation platforms, including SimplifyAI, SimplifyData, SimplifyTransformer, SimplifyCloud, and SimplifyFinOps. These solutions are reshaping how businesses leverage Generative AI to convert complex data into intelligent, actionable insights.

Prior to founding Simplify, I served as a Senior Partner at IBM, where I led large-scale consulting engagements and delivered transformative programs across ASEAN, India, and Africa. My expertise spans enterprise product strategy, Generative AI implementation, cloud modernization, large-scale data platforms, and end-to-end digital transformation—backed by P&L accountability and delivery excellence.

What sets my approach apart is a deep commitment to outcomes. Whether it's building proprietary LLM solutions, streamlining operations, or modernizing legacy systems and middleware, I ensure our solutions align with client strategy, regulatory needs, and long-term value creation.

Equally important is my commitment to talent development. I actively mentor emerging leaders in AI and data, believing that sustainable innovation begins with empowered people.

I welcome opportunities to collaborate with forward-thinking organizations ready to harness the power of AI and data to futureproof their business in an evolving digital economy.

deep@simplifyai.id
Manggala D. Ratulangie
Co-Founder, Chief Data & Innovation Officer (CDIO)

Our Chief Data & Innovation Officer, Manggala D. Ratulangie, brings over a decade of transformative leadership experience to our organization. With a distinguished career spanning multinational corporations and successful entrepreneurship, he consistently converts complex technological challenges into measurable business value.

His expertise in machine learning, data integration, and business intelligence has produced innovations that deliver substantial ROI across diverse sectors. Manggala's collaborative leadership approach and unique ability to align technical capabilities with strategic business objectives make him the driving force behind our digital transformation initiatives. Under his guidance, our organization continues to harness emerging technologies that create meaningful competitive advantages.

manggala@simplifyai.id
Simplify Indonesia
Syarifahtul Azmi
HR Lead

With a strong foundation in human resources and organizational development, Azmi is a dedicated HR leader committed to driving people strategies that align with business objectives. As HR Lead, she oversees the full spectrum of HR functions, from talent acquisition and employee development to performance management and engagement, ensuring a cohesive and impactful employee experience. Passionate about building high-performing teams and streamlining HR operations, Azmi fosters a positive workplace culture that empowers individuals and supports long-term organizational growth.

syaazmi@simplifyai.id
Simplify Indonesia
Arun Kumar Awasthi
Co-Founder & Managing Director India

With a strong background in BFSI and digital transformation, Arun is a results-driven leader dedicated to revolutionizing business solutions in India. As the Co-Founder of Simplify India Pvt. Ltd., he leads business expansion, strategic partnerships and end-to-end operations, leveraging an extensive industry network to drive growth.

With a passion for innovation and efficiency, Arun is committed to simplifying complex processes and delivering impactful solutions that empower businesses to scale and thrive.

arun@simplifyai.id
Simplify India
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Indonesia Office
Alamanda Tower, 23 rd Floor, Simatupang, Jakarta Selatan
India Office
Tricity Plaza, Peer Muchalla, Chandigath
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