Our Team

Meet the Minds Behind Simplify

A dedicated team of innovators, experts, and visionaries driving digital transformation and delivering exceptional results
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Simplify Team

A strong team of 100+ AI innovators, experts, and visionaries
Rifan Kurnia
Co-Founder, Chief AI Officer (CAIO)

Our Chief AI Officer, Rifan Kurnia, leverages 15+ years of expertise to drive our organization's data transformation initiatives. With strategic vision, he designs sophisticated AI ecosystems across E-commerce, Fintech, Banking, Insurance, and Telecommunications sectors. Rifan's leadership integrates AI strategy, Data Science, Engineering, and Cybersecurity to convert technological innovations into competitive advantages.

His deep knowledge of Machine Learning and Generative AI, combined with exceptional communication skills, enables him to translate complex concepts for diverse stakeholders. Under his guidance, our company continues to transform data assets into strategic growth drivers.

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Manggala D. Ratulangie
Co-Founder, Chief Data & Innovation Officer (CDIO)

Our Chief Data & Innovation Officer, Manggala D. Ratulangie, brings over a decade of transformative leadership experience to our organization. With a distinguished career spanning multinational corporations and successful entrepreneurship, he consistently converts complex technological challenges into measurable business value.

His expertise in machine learning, data integration, and business intelligence has produced innovations that deliver substantial ROI across diverse sectors. Manggala's collaborative leadership approach and unique ability to align technical capabilities with strategic business objectives make him the driving force behind our digital transformation initiatives. Under his guidance, our organization continues to harness emerging technologies that create meaningful competitive advantages.

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Simplify Indonesia
Syarifahtul Azmi
HR Lead

With a strong foundation in human resources and organizational development, Azmi is a dedicated HR leader committed to driving people strategies that align with business objectives. As HR Lead, she oversees the full spectrum of HR functions, from talent acquisition and employee development to performance management and engagement, ensuring a cohesive and impactful employee experience. Passionate about building high-performing teams and streamlining HR operations, Azmi fosters a positive workplace culture that empowers individuals and supports long-term organizational growth.

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Simplify Indonesia
Arun Kumar Awasthi
Co-Founder & Managing Director India

With a strong background in BFSI and digital transformation, Arun is a results-driven leader dedicated to revolutionizing business solutions in India. As the Co-Founder of Simplify India Pvt. Ltd., he leads business expansion, strategic partnerships and end-to-end operations, leveraging an extensive industry network to drive growth.

With a passion for innovation and efficiency, Arun is committed to simplifying complex processes and delivering impactful solutions that empower businesses to scale and thrive.

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Simplify India
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Indonesia Office
Alamanda Tower, 23 rd Floor, Simatupang, Jakarta Selatan
India Office
Tricity Plaza, Peer Muchalla, Chandigath
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Simplify your experience in AI, Data, Cloud, and Security. We aim to serve both local and global enterprises, fostering innovation, efficiency, and excellence in the AI era
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